A pink toy train with a cartoon character of a man with blonde hair and a mustache sitting inside, moving along a track with blurred pink and white objects in the background.
Six colorful carved pumpkins with smiling faces on a wooden surface in front of a dark background.
The image shows a logo with the text 'Lockhop' next to an icon of a house with the letter 'H' inside. The house icon is outlined in maroon, and the text is in white.

Video Type

3D Animated Advert

Client

Video Goal

Lockhop just launched!
So we needed something that really grabs attention.
Something fun, eye-catching, and packed with emotion.

Miniature pink house with 'For Sale' signs and a cartoon character standing outside, surrounded by a pink picket fence and pink trees.

That’s why we went for a cartoon clay style — it makes things feel more human, more relatable.
We wanted agents to feel how the new NAR rules made their lives harder…
And how Lockhop can make them way easier.

The goal?
A powerful, scroll-stopping video that gets agents to say:
Where has this been all my life?

Storyboard

A stylized, pastel-colored miniature neighborhood model showing houses, roads, trees, and fences, with some houses appearing split or tilted to reveal the design details.

Still Images

A cartoon character with blonde hair, a white shirt, and pink pants standing next to a smartphone screen displaying review feedback form from Lockhop, with a pink house and pink trees in the background.
Smartphone screen displaying a family tracking app called Lockhop with three profiles, each with an avatar, name, last seen time, and status indicators; five gold coins with a checkmark icon at the bottom of the screen; pink fluffy clouds and a small pink toy house in the background
Screen showing schedule for property viewing appointment at 717 N Orlando Ave, Apt 2, West Hollywood, CA, with time slots from 10:00am to 11:30am; pink background with floating gold coins and pink piggy bank.
Miniature pink neighborhood with small houses, trees, and figurines, set on a white surface with winding roads and floating gold coins.
A pink miniature house surrounded by a picket fence, with a sign that says 'For Sale' in front. A cartoon character is standing outside with one arm raised, and the house has a small chimney and a pitched roof. Trees with pink foliage are in the background.
A mobile app interface for lockhop showing user activity status with a pink and white color scheme, surrounded by a small pink house and pink clouds.
A small, pink toy house with a 'For Sale' sign, surrounded by a pink picket fence, with a toy figure sitting on the steps and a toy car in the background. The scene is dimly lit with soft, warm lighting.

Credits

Creative Direction

Filip Maik

Animation

Filip Maik

Sound Design

Filip Maik

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